ERAFP launches the English language version of its new website
- 19 November 2015
Paris, 19 November 2015 – On 3rd November 2015, the French public service additional pension scheme (ERAFP) launched the English language version of its new website www.rafp.fr/en. The redesign of the website - a core component of ERAFP’s communications strategy - reflects its desire to create a truly interactive communication medium to serve its various stakeholders.
ERAFP decided to launch an English language version of its new website, on 3 November 2015, to broaden its digital presence in the interests of coherency and visibility. This version of the website is intended not only to meet the needs of ERAFP’s international audience but also to raise awareness of its actions among long-term investors.
Designed in accordance with ERAFP’s visual identity, the English language version of the website complies with the World Agency Initiative’s accessibility guidelines and relies on responsive web design to ensure that it can be consulted on all types of device and platform.
The new user-friendly website is easier to navigate and places an emphasis on ERAFP’s fully-SRI management approach as well as on its various energy transition commitments.
The uncluttered home page immediately provides users with an overview of all of the content available on the site. Combined with a redesigned layout, this gives faster access to the desired content and makes it easier for viewers to find their way around.
ERAFP’s various stakeholders can now interact with it more online by filling out contact forms, subscribing to the SRI newsletter and signing up for new tender alerts
Lastly, infographics and videos are now available on the website to better explain what ERAFP is and what ERAFP does.